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Bulk Email Features |
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Herein we have listed a summary and short description of the most powerful, practical and frequently used features of the program to give you, the prospective customer, a general idea of the email marketing system's capabilities. Click the links for detailed information on each feature.
If you have a need for a feature you do not see listed here, please contact us to enquire about it. In the unlikely event it's not already supported, we can develop it for you. Autoresponders, what are they and how can I benefit from them? For each new, or even existing, Subscriber in your contacts database, you may have an unlimited number of pre-written messages delivered at pre-defined intervals. Excellent for sending a short educational or informative courses, sales pitches, daily prayers and messages or just to remain in contact with your Subscribers.
Dedicated IPs, can I get my own?
Autoresponders: Read more.
You certainly can, and we can set it up for you. Ideal for large volume senders, while a dedicated IP for sending email ensures you're not at the mercy of other users abusing the IP Address, it still needs to be carefully managed, especially in the early stages of it's use. "Warming up" an IP address, is the process of introducing it to ESPs in a welcoming manner, rather than suddenly relentlessly bombarding it email.
Embedded Imagery, do users really see all images even when offline?
Dedicated IPs: Read more. For reasons including security, bandwidth conservation or because users may be offline while reading email, the images in your email will not be displayed by default. When the images are embedded, they are always displayed and you can be sure the effort you've put into the design of your message will always be appreciated.
Surveys, full featured, simple and advanced Surveying
Embedded Imagery: Read more. Our Survey module is capable of generating anything from simple multiple select questions with scoring to extremely complex questionnaires with grouped questions and spider graphs. Assess the value of your service as seen by your customers.
Social Media, point and click integration.
Surveys: Read more.
Engage your readers further with social media integration and increase the likelyhood of your content being forwarded to their personal network of contacts. Embed "Like" buttons and other social media icons directly into your messages.
Comparison Tests, what they are and how to get use them?
Social Media: Read more.
A Comparison Test is a method for gauging the effectiveness of your Subject, Content and other elements of your message while a campaign in actually in progress. By delivering two different Subject lines equally distributed amongst the first X % of your readers our email marketing software can determine which group received, opened or clicked more of the links in your message and send the remaining readers the better option.
Spam Assassin Spam Analysis, analysing the content of your message to improve deliverability.
A/B Comparison Tests: Read more.
While composing your next message, and prior to sending it, why not allow SpamAssassin, the world's most popular server side Spam Analysis software to analyze and rate your message in real time. This enables you to tweak your message for the best possible rating and improve deliverability rates.
Bounce Management, fully automated bounce handling.
Spam Analysis: Read more.
Automated Hard and Soft bounce processing will maintain the quality of your mailing list databases. Extensive statistics and detailed records are kept for each campaign for each mailing list. All of this is done on the server side so you don't have to spend half your time wading through bounced email messages.
Spreads / Full throttle, which should I use?
Bounce Management: Read more.
Understandably, ESPs such as Yahoo and Hotmail limit the number of messages accepted from a single origin in any given minute. Rather than bombard servers with your messages, just before delivery time, our email software will optimally prepare and sort your mailing list databases to spread each domain as far apart as possible. Additionally, you may also set the duration of your mailing to spread server specific delivery rates even further.
Sender ID, SPF, DKIM, what are they?
Spreads / Full throttle: Read more.
DomainKeys Identified Mail (DKIM) is an open standard email authentication specification. The idea originated in around 2005. In simple terms, it allows the sending server to cryptographically sign (and take responsibility for) a message. The receiving server can then validate the signature by comparing it to a public key stored on the sending server's domain.
Sender Policy Framework (SPF), which preceded DKIM by around 2 years, has the same objective as DKIM, but is based on IP addresses and the premise that only domains specified in a server's public DNS SPF records are allowed to send mail using the sender's IP Address. Sender ID, SPF, DKIM: Read more. |
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Additional Key Features
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